COOKIES AND TRACKING
Like many websites, we use “cookies” to enhance our users experience and to allow us to track and assess any advertising campaigns we may run.
When you visit www.hpssl.com and the sites of our advertising partners (which may include third party websites), we may place one or more cookies on your computer in order to recognise your computer each time you visit these sites and/or are displayed advertising. These cookies allow us to collect certain information about your web browsing behavior in order to select what advertisements to display to you and to determine the effectiveness of the advertisements. We use the information collected from your web browsing behavior to make assumptions about your characteristics and the things you are interested in, and then display targeted advertising that we believe may be of interest to you. For example, we may select the advertisements we display based on certain interest categories that we have inferred based on:
your online activity on www.hpssl.com site and our advertising partners’ websites, including pages you view and links you click;
the search terms you enter using search engines and services, including on www.hpssl.com; and
demographic or interest data, for example information that you have provided when creating an online account with us or one of our advertising partner websites (e.g. age, post code, gender).
We also may from time to tome allow other ad serving networks to display advertisements the www.hpssl.com site. In these instances code in our web pages direct our ad-serving platform to call the advertisement from one of our ad serving networks. The companies in this network may also participate in behavioral advertising. We do not marry any information collected via cookies with any of your personal information for the purposes of behavioral advertising. The cookies used by us for behavioral advertising have an expiry date of no more than 2 years.